Product Innovation


This assessment addresses the following course objective(s):

  • Why are there competing systems of innovation classification?
  • Are some systems inferior, or do different systems drive towards different and results?

Identify a product innovation within the last five years that has had a major impact on an industry that you are familiar with.

Describe the product and detail how it is innovative compared to previous products or approaches used within the industry.

Support your assertion that this innovation is strategic and has created significant changes in the industry. How would you categorize this information based on the Keely model?

This paper should be a minimum of 500 words, at least two pages, and follow APA Style requirements (i.e., cover page, in-text citations, and a reference page).  Please use a minimum of 2 references for this assignment; you may use the required course texts and recommended supplemental readings, as well as independent research, but please avoid ‘crowd-sourced’ material from Wikipedia,, and others.