Please follow the instructions for home works in the syllabus. These ads are from Digital Ad Agency – “Memorable Stay Home Ad Campaigns by Brands for COVID-19”


Creativity goes on – Apple – https://www.youtube.com/watch?v=Kl1NW7h7lrYYoutube –  https://www.youtube.com/watch?v=6egQkFx7UkMCourage is Beautiful – Dove – https://www.youtube.com/watch?v=sQOq0-ODBbcHonda: #StayHome – https://www.youtube.com/watch?v=GArsyiaJHxc#StayHome…….. – Airbnb Online Experiences – https://www.youtube.com/watch?v=XhaTCzKrEtEI selected these five campaigns but feel free to choose one of the other campaigns on the webpage in order to answer questions 1 and 2 below.

Discussion Questions:

  1. Which of the five campaigns did you think was the most creative? Why?
  2. Was the campaign impactful to you? Why or why not?
  3. Are creative marketing campaigns always successful? Why or why not?
  4. Think of marketing campaigns (not necessarily limited to #StayHome) you have seen recently. Which one stands out in your mind? Share why the advertisement stands out to you.