Discussion Forum Week 1

DQ: How will Blockchain increase transparency and accountability in marketing?

The initial post should contain a minimum of 500 words.

Required reading :-

Suggested Text (s): Blockchain Loyalty: Disrupting Loyalty and Reinventing Marketing Using Cryptocurrencies. Paperback – July 7, 2018 – ISBN 978-0-6483535-2-2 Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century Paperback – June 5, 2018 – ISBN 978-1-68261-619-2