From Twitter – My #compstrat cadres: We long ago rejected oldskool saws like the #4Ps & are wary of fresh BS alliterative rules like this – https://lnkd.in/eWrfF_k

Our formula: Radically effective marketing transforms insights re who & why into events of value creation & exchange. How does this apply to your semester’s business / brand reset plan? #hw

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You project team is tasked with developing strategies for re-igniting a troubled business and its brand. The central conceit of our framework is every strategy is grounded in a marketing insight  (see our Unified Planning model which will certainly be in your final presentation to “the board”…) At the heart of this idea is the essential formula of insight-to-value. Develop your own personal take – at this stage in your project team’s progression towards a plan – on how applying this formula can be the key to your business’s strategic reset.

As usual 250-500 words, thx. TK