Business Intelligence: Assignment 2

On page 89 of your recommended textbook, there is the Application Case 2.2, based on How Machine Learning Is Improving Work in Business. Read through the case and familiarize yourself with the reading assignment of this week and then go ahead and answer the following questions:

1. Discuss the benefits of combining machine learning with other AI technologies.

2. How can machine learning improve marketing?

3. Discuss the opportunities of improving human resource management.

4. Discuss the benefits for customer service.

Recommended textbook:

Sharda, R., Delen, Dursun, and Turban, E. (2020). Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support. 11th Edition. By PEARSON Education. Inc.

ISBN-13: 978-0-13-519201-6

  • attachment