Paper

please write 300 words/1.5 page

 

Ref: Iacobucci, D. (2018). Marketing management. Cengage Learning.

Q1.

This assignment will help understand customer evaluations, perceptions of quality and customer satisfaction.

a)Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Explain with supporting examples.?

b)Create a short customer satisfaction surveys for the B2B and B2C customers of a company selling laptops or similar products. How do these surveys differ from each other?

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Q2

550 words

Ref: 1. Jennings, M. (2018). Business: Its legal, ethical, and global environment (11th Edition). Cengage

currently I am studying MBA. how this course Its legal, ethical, and global environment will help for my future employment.(currently I dont have job)

  • Be able to apply knowledge and theory gained in their courses of study within current workplace or in their future employment.